![]() The American vocal group consisting of Nick Carter, Howie Dorough, AJ McLean, and cousins Brian Littrell and Kevin Richardson has been treating their adoring fans to smash hit after smash hit since their formation in the early 90s. Lighting up the iconic Etihad Arena in Yas Island, Abu Dhabi, fans of pop and R&B can look forward to a night of musical mastery as one of the biggest boy bands in recent history perform a jaw-dropping show in the UAE capital. Set to wrap up their DNA World Tour on March 15th in Hong Kong, which has already seen the vocal group perform in the likes of Madrid, Munich, Budapest, London, Las Vegas, and much more, the five-piece will be touching down in Abu Dhabi for an exclusive show on May 7th. It was submitted 10 months ago.The Backstreet Boys, one of the best-selling bands of all time, are coming back to the UAE for the first time since 2018. This Film medium campaign is related to the Household Products industry and contains 1 media asset. It was created for the brands: Downy and Procter & Gamble, by ad agency: Saatchi & Saatchi. This professional campaign titled 'Tell Me Why' was published in United States in November, 2022. The Backstreet Boys were the brand’s first choice for talent in the commercial as they provided the perfect blend of nostalgia and mainstream relevancy that Downy hopes to bring to consumers and the “tell me why” lyrics from “I Want it That Way” perfectly lent themselves to introducing the new product to seamlessly tell people why they need Downy Rinse & Refresh. ![]() Downy has teamed up with the Backstreet Boys for this campaign to create an unforgettable spot featuring an unexpected musical performance from the internationally renowned 90s pop group. Saatchi & Saatchi in partnership with Downy unveil the brand’s biggest innovation in 30 years, Downy Rinse & Refresh.
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